Callaway has become the official golf ball supplier to the Ladies European Tour in a partnership that will see the new three-piece HX Diablo Tour golf balls made available for all pre tournament practice sessions.
Furthermore, Callaway will be sponsoring 20 players who may be putting the product in competitive play.
"The Ladies European Tour is normally delighted to be teaming up with Callaway, a sponsor internationally renowned for superior quality products, Alexandra Armas, Executive Director of the Ladies European Tour, said on Tuesday in announcing the tie-up.
"Callaway presents gear to some of the best tour professionals on the world's biggest stages, not forgetting Annika Sorenstam, who may be a European vice-captain at this year's Solheim Cup."
The new HX Diablo Tour presents an optimum mixture of distance, feel and control in a three-piece performance golf ball.
Featuring a Power Reaction Core with a softer centre which gets firmer towards the outer edge, it creates lower spin with the driver and more spin around the green for better control.
An superior DuPont HPF inner cover increases ball speeds, offering the maximum distance on all shots, whereas a soft ionomer outer cover produces an incredibly soft feel off the club face, with increased spin on short-iron shots.
Callaway's proprietary HEX Aerodynamics used on the outer cover reduces drag and promotes a more penetrating trajectory, preferred by golfers on Tour, for stability in all conditions, particularly wind.
Neil Howie, the President of Callaway Europe, Middle East and Africa, said: "Ladies golf game will be hugely important to us and this new long-term association with the Ladies European Tour underlines our commitment to support not only the Tour and its players, nevertheless ladies the game of golf in general.
"This alliance confirms a firm partnership between Callaway and the Ladies European Tour and generates ongoing chances for collaboration."
For further information about Callaway's entire range of women's 2011 products, including the new Diablo Octane Black Drivers, RAZR Hawk Drivers and RAZR X Iron set, log onto www.callawaygolf.com
