David Duval has signed a deal that will see him playing with Scratch Golf clubs in the coming season.
In addition, as part of the agreement, the former world No 1 will attach a Scratch Golf logo on his golf bag and hat.
"David Duval is one of the best golfers of his generation and we are excited that he has decided to become a part of our sponsor," said Ari Techner, president of the relatively little known, yet upwardly mobile Scratch Golf company.
"David has won championships in the world and has an substantial following in the golf industry. We think he is a fantastic assistance to our Tour staff."
Duval, one of the few who have shot a 59 in top-level competition, was in addition enthused by the alliance.
"I am extremely excited to join the Scratch Golf family. I put their clubs in play last season and they really made a difference to my match.
"Besides playing the clubs, I look forward to working with the team at Scratch to create some new products and grow the brand in the coming years."
Duval left the Nike stable last fall and after initially playing with some Scratch wedges at the McGladrey Classic in October, he decided to go the full hog and play with a full set of Scratch irons, thus joining Cristie Kerr, another American superstar who has reached the summit.
Kerr, who captured the women's World No 1 ranking in 2010, has been playing with Scratch wedges since 2009.
Duval played in 24 PGA Tour events in 2010 with his best complete being a tie for second place at the AT&T Pebble Beach National Pro-Am.
