ECCO golf are a Danish shoe producer that has been producing sneakers for almost fifty years. Also ecco shoes it is also possible to acquire other ecco golf leather products and accessories. ECCO golf are in addition unique in that unlike other major shoe manufacturers they control through ownership and management, their entire production process from farming the cows for leather to putting the shoes at the same time.
It was in 1963 when Karl Toosbury established ecco golf in the town of Bredebro in Denmark. Toosbury's vision was to make ecco shoes a mixture of the latest, innovative sneakers technology, traditional footwear craftsmanship and as well to create shoes that were designed around the foot and the way it functions.
It was fifteen years nevertheless before ecco golf received any serious recognition within the footwear industry. Three shoes designs the "Joke", "Free" and "Time" were the first to gain recognition from other manufacturers, particularly due to their comfort. Additionally these were the first shoes ever that used the manufacturers logo imprinted into the sole. The Joke, Free and Time designs continue to be popular today and to date have sold around eight million pairs worldwide.
The next big move was to expand from its small Danish base to achieve a more international footing. In 1982 ecco achieved a landmark, selling one million pairs of shoes in a year, a serious achievement that led to the opening of other production plants in other countries to cope with this increasing demand.
As with many businesses reaching a large size, ecco then had to diversify their products. Subsequently the 1990s saw a host of new ranges including children's shoes and golf shoes. Greater diversification was achieved by the building of a research centre in Denmark and also a tannery in Thailand. By the turn of the century ecco had purchased all of the elements of their production process to make certain complete control over their products, a flagship store was as well opened in London's Oxford Street.
Since this time ecco have shrewdly improved the reputation of their sports shoes by creating distinctive publicity around their BIOM shoe ideas and in addition the sponsorship or golf professional Fred Couples during the 2010 Masters.
Today ecco shoes are a major footwear manufacturer in their own correct, now ecco golf shoes are sold around the world in over ninety different countries with the sponsor (if you will excuse the pun) having a foothold in disparate geographical markets such as Asia, Central Europe and the United States.
Within the world there are few shoes groups that have made such an effort to make certain the comfort of their customers, ecco shoes manufacture a range of comfortable, leisure and professional shoes at the same time as sports and golfing footwear.
